Here at FrequencyCast, we’d like to send special birthday wishes to… the Red Button. It’s been 10 years since the BBC launched its first pilot of the Red Button in the UK. The Interactive service for BBC TV has an audience of around 11 million people. Over the past 10 years, BBC’s Red Button service has won more than 15 awards including four BAFTAs.
Rahul Chakkara, Controller of TV Platforms for BBC Future Media and Digital, said: “From the initial development work conducted by the BBC Research and Innovation team, we launched the Red Button service to provide audiences with a more enhanced television experience. With the breakthrough innovation of our 2001 Wimbledon coverage, this redefined what was possible on the television screen. The recent coverage of the Beijing Olympics and the interactive services we’re offering with some of our most popular entertainment shows, like EastEnders, is testament to this.”
To celebrate this anniversary, there’s some special content online, such as an EastEnders quiz, Bob The Builder karaoke plus some Postman Pat.
Happy Birthday, you bright button
