The second round of local radio station re-brands have taken place.
From 23rd March 2009, another group of Global Radio owned radio stations will lose their local name, and become part of their “Heart” brand.
The first round of Heart re-brands was in January this year, and now we’re seeing the following stations vanish in their present form…
Fox FM
Gemini FM
GWR Bath
GWR Bristol
GWR Wiltshire
Lantern FM
Orchard FM
Plymouth Sound
South Hams Radio
Severn Sound
2-Ten FM
More stations expected to be assimilated by Heart in the next few months…
March 24th, 2009 at 5:43 pm
[...] month, we’ve seen another bunch of Global Radio’s stations lose their local name and be assimilated by the Heart Collective (Resistance is futile), and the industry’s in a [...]
April 6th, 2009 at 10:39 pm
[...] that two vanish on the same day. With other local stations losing their identity in Global’s Heart re-branding excercise, and the outlook for national commercial radio looking bleak (birdsong anyone?), we hope and pray [...]