Audio Guide released to ease Switchover confusion.
Press release 24 January 2008
Online poll indicates high percentage of viewers not ready for the UK digital TV switchover. New podcast released to address common misconceptions.
FrequencyCast is an Internet-based radio show that discusses digital TV services in the UK. Listeners to the radio show are encouraged to ask the show's presenters for help with digital TV problems. The show's production team has seen a dramatic increase in questions relating to the Digital Switchover, following the media coverage of Whitehaven's analogue television switch-off in 2007.
In January 2008, FrequencyCast ran an online poll of site visitors and listeners, to see how well the UK Government's Digital Switchover message was getting through. Within two weeks, over 400 responses had been received. Over 60% of respondents indicated that their homes are ready for the UK authorities to turn off analogue TV by 2012, but 39% are not yet ready. Worryingly, 9% of respondents responded with the statement "What is the Digital Switchover?".
Show's co-presenter Pete Carlson says:
"Nearly 40% of those surveyed aren't ready yet, and almost one in ten aren't aware of the switchover at all. The questions we're getting from our listeners and site visitors indicate a level of worry and confusion about the Switchover message, with people wrongly assuming that they'll need to throw away their existing TV, be forced to buy an expensive high-definition TV that they don't need, or tie themselves into a subscription service. With parts of the UK set to switch by the end of the year, it seems that the message isn't clear."
In response, the FrequencyCast team has released an audio guide to the Digital TV Switchover, to help, educate and inform. The "Unofficial Guide to the Digital Switchover" covers the following topics:
- The key facts about the digital switchover
- The top ten "need to know" facts
- Answers to common questions asked by listeners and site visitors
The show lasts for 20 minutes, and can be downloaded as an MP3 audio file for use on iPods and MP3 players, or played over the Internet from a web browser.
The "Unofficial Guide" is available from www.frequencycast.co.uk/switch
About FrequencyCast
- FrequencyCast is a free online radio show, delivered as an audio podcast
- Each show focuses on a different area of digital TV or technology
- Shows are driven by feedback from listeners via email, text, phone and Facebook
- FrequencyCast launched in April 2006 and has seen a steady increase in listeners since launch
- Presenters Carl and Pete originally worked in commercial radio, and use their broadcasting experience to deliver informative and entertaining content
- FrequencyCast shows are available online as podcasts, via Internet streaming services, and are syndicated on other radio stations in the UK
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