According to a report on Brand Republic, the third and final round of Global Radio owned local radio station re-brands to “Heart” are set to be complete by the 22nd of June 2009.
By this date, the following stations will lose their local name, and become part of their “Heart” brand:
2CR
Buzz 97.1
Coast 96.3
Champion 103
Essex FM
Invicta FM
Marcher Sound
Ocean FM
Southern FM
That’ll take the number of Heart re-branded stations to 33
Details of first round of Heart re-brands and the second round of Heart re-brands.
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March 5th, 2010 at 1:40 pm
[...] This UK-wide re-branding of stations to the “Heart” umbrella started in January 2009, and Essex FM will be one of the last stations to change its name. Once complete, 33 local radio stations will be “Heart” branded. More on the re-brands. [...]