The most popular of the BBC digital radio stations, BBC 7, rebranded itself to BBC Radio 7, last Saturday, the 4th of October.
With TV stations rebranding to names like Dave, Alibi and Watch for no readily apparent reason, this is quite an innocent change. According to Mary Kalemkerian, the Head of Programmes at
BBC Radio 7, “… BBC 7 is sometimes perceived as a television channel, following on from the launches of BBC Three and BBC Four. As many regular listeners already refer to the station as Radio 7, it seemed the right decision to incorporate the magic word ‘radio’.”
So now you know!
More on the rebranded comedy, drama and kids station at http://www.bbc.co.uk/radio7/