Freeview channel Quest fails to launch
Today, 14th of May 2009 – Launch day for the new free-to-view documentary channel from Discovery… “Quest”.
Or so we were assuming.
Adverts had been released, Freeview’s website was carrying the news of the launch, user’s Freeview boxes had the channel placeholder on channel 47, TV listings were in the Radio Times, and the on-screen programme guide was showing the first week’s worth of upcoming shows.
This morning, before the 10am launch, promos for the new channel were running, and all was good.
Until launch time.
No launch – just a static “Coming soon” slide.
Quest’s website now carries the following message:
“Regrettably we have made the decision to postpone the launch of Quest. Due to a number of commercial factors we have had to make this difficult decision. We did not make this decision lightly and we are working towards launching Quest in the near future. We would like to apologise wholeheartedly to any of you that have been looking forward to this launch.”
We’re not aware of a TV channel EVER abandoning a launch within minutes of a launch, and this is clearly very embarrasing for someone, somewhere.
Question is… will we EVER see Quest TV now?
More on this story in our mid-May podcast – link below.