iPhone 4 Signal Press Conference

iPhone 4The problem with signal strength (or lack thereof) on the new iPhone 4 just won’t go away, and Apple’s been forced to make a comprehensive statement. This will happen tomorrow, Friday the 16th of July, at 10am California time.

The problem manifests itself when you hold the handset in a certain way – causing the signal to drop a few bars – we demonstrated this in our iPhone 4 Launch Special Edition.

A leading consumer magazine in the US has stated that it can’t recommend the phone due to the signal / reception problems, and many Apple fans are an unhappy bunch.

It’s unclear what Apple will have to say about this – Their responses so far have been wooly. There appears to be four options open to Apple:

  1. The “It’s not a problem” approach that we’ve had from Steve Jobs
  2. Free “bumpers” for all – $25 rubber cases that cover the offending area on the bottom left of the phone
  3. A software fix – Although the problem still exists in iOS 4.1 just released to developers, and most believe that this hardware problem can’t be fixed in software
  4. A product recall. Embarrassing for Apple, being called for by many, and could be the only way to put this to rest.

Here in the UK, we should know by the end of the working day on Friday just what Apple plans to do for us iPhone 4 users…

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