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UK Gadget and Tech Podcast Now Into Fourth Year

 Press release April 2009

FrequencyCast, the UK's gadget, TV, and technology radio show, is now into its fourth year of online broadcasting. With podcast listening on the increase, FrequencyCast's unique shows continue to provide informative and entertaining news and reviews to a growing online audience.

London, UK, April 2009 - Tiring of listening to repetitive commercial stations, UK radio listeners are increasingly turning to podcasts as a source of relevant and entertaining content. With more and more Brits now plugging into Podcasting, UK podcast FrequencyCast continues to see an increase in listening to its online shows as it enters its fourth year.

FrequencyCast provides regular podcasts covering technology in the UK, with special focus on digital TV services such as Freeview, Sky Digital, Virgin Media, BT Vision and Freesat. As the UK approaches the 2012 Digital Switchover, FrequencyCast finds itself addressing some of the confusion surrounding the move from analogue to digital technology.

In addition to news updates and reviews of TV services, the team has recently been hands-on with handheld games consoles, media players, gadgets, broadband routers, home security systems and even wireless toothbrushes in an effort to keep listeners informed and entertained.

FrequencyCast shows are available to listen to online, or as free downloads from the show's supporting site at, as well as via podcasting services such as Apple iTunes.

FrequencyCast is presented by Carl and Pete, both from the world of broadcast production. Carl is a certified technophobe and suspicious of all new technologies. In contrast, Pete is a fan of all that's new and untested in the world of tech. The duo sets out to explain new products and services to UK consumers, as the show's host Carl explains: "I'm naturally cynical when it comes to new technology - I'd be quite happy using my old walkman if anyone still sold C60 cassettes. I need to be sold on the benefits of any new service before I'm interested. That's where we believe our shows excel." Co-host Pete agrees: "Rather than simply read out press releases, we take time to try out products, explain the benefits, and in these tough financial times, we try to help our listeners to make informed choices".

While many podcasts out there are "one man and a microphone", FrequencyCast strives to offer something different. Each show is prepared using high production values, making use of custom music and sound effects to keep the show lively. Uniquely, shows can now also be heard on a number of traditional FM, DAB and online radio stations, keen to syndicate FrequencyCast to their listeners.

The FrequencyCast audience continues to grow, and feedback from the audience is extremely positive. With the UK moving closer to the Digital Switchover, and interesting times ahead for the broadcast and broadband markets, FrequencyCast is set for a busy fourth year on-air and online.

About FrequencyCast:

FrequencyCast is distributed free of charge as an audio podcast. FrequencyCast is independent, and shows are unsponsored. The shows are prepared in a studio just outside of London and the show's presenters come from a UK radio background.



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