Sky has just spent £160 million acquiring Virgin Media portfolio of TV channels, in a deal confirmed today.
Virgin Media has offloaded Bravo, Virgin 1, Living and Challenge to Sky, as they are looking to consolidate on their core business of cable data connectivity.
This is clearly good news for Sky, who will be rebranding Virgin 1 to be part of the Sky family and strengthening their TV content. It’s also good news for customers of Virgin Media’s TV service, as Sky will soon be offering Sky Sports 1 HD, Sky Sports 2 HD and Sky Movies HD on Virgin. These premium HD channels have previously been exclusive to Sky’s satellite subscribers, but will soon be available on the Virgin platform.
We hope to be covering this in more detail in our next digital TV podcast. Make sure you’re signed up